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Advertiser
Advertisers can reach targeted audiences by using billboard in specific communities, apps, or websites, and they earn a profit whenever another advertiser wins the same billboard at a higher bid.
02 - 03
Billboard
The mechanism of transforming platform traffic into an NFT auction model based on Harberger Tax, generating platform tax revenue.
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Treasury
Treasury is the tax revenue generated during the billboard auction process. This portion of funds will be distributed to creators using a quadratic funding model.