ON-CHAIN BILLBOARD
TO DEMOCRATIZE
THE ATTENTION ECONOMY

Our mission is to develop an open, privacy-preserving, blockchain-based billboard protocol that promotes fair profit-sharing and establishes a transparent, efficient, and accountable attention economy ecosystem.
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WHAT'S NEW & WHY

Every billboard NFT is continuously auctioned under the Harberger Tax, making it a profitable digital asset.

Billboard NFTs are an investment—trade billboard NFTs and profit when sold at higher prices. The Harberger Tax governs the billboard NFT, utilizing market competition to price and monetize billboard spaces efficiently.

The tax revenue from billboards is distributed to creators democratically and efficiently through a quadratic funding mechanism.

Quadratic funding allocates tax revenue based on the quantity and size of community donations. It is a democratic and efficient method of distributing platform revenue, ensuring that creators who generate contributions receive the matching funding. This collective decision-making process is dynamic and can be constantly evolving.

Creators can generate higher direct income through continuous NFT billboard auctions and by creating their own NFT billboards.

Thriving billboard transactions generate more tax revenue, fostering direct support from readers to creators and creating a buoyant content economy.

A protocol within an open network that allows for seamless integration with a wide range of applications.

This on-chain billboard protocol can be easily integrated into various applications, enabling more direct monetization methods and promoting fairer distribution.

FUNDING DISTRIBUTION HISTORY
HOW IT WORKS
The on-chain billboard protocol revolutionizes platform attention by converting it into NFT billboards through Harberger tax auctions. Advertisers can bid on NFTs, enabling them to promote their ideas and work through fair and efficient market competition. The tax revenue generated from the auctions is then distributed back to the platform contributors through quadratic funding, ensuring a transparent and equitable allocation.

Advertiser

Advertisers can reach targeted audiences by using billboard space in specific communities, apps, or profiles. They can trade ad space directly via growing DeFi infrastructure and profit when sold at higher prices.
ROADMAP & MILESTONE

Facilitate billboard trading and allocate tax revenue.

Implement open bidding to enable anyone to trade billboard NFTs.

Empower creators to create their own NFT billboards.

Expand the adoption of this protocol across a diverse range of applications.

ABOUT MATTERS
LAB
Matters Lab was established in 2018, with the mission to foster a freer and fairer creator ecosystem through the next evolution of the Internet, Web3.